You have the sales strategy, and we have the marketing function. So let's put them together.
Birkby Bridge provides strategic marketing services to empower sales teams across Executive Search, Staffing & Recruitment firms. This isn’t marketing to make you feel good (sorry, no LinkedIn dopamine hits here). Birkby Bridge is outcome based marketing underpinned by processes that drive your sales strategy guided by an experienced CMO. We wrap around your CRM to drive revenue growth and scale your business. It’s the behind-the-scenes grunt work that delivers consistent results.
Birkby Bridge’s marketing function was built within a VC environment, so we understand what adds value to an Executive Search or Recruitment business and how to scale it. We are technology agnostic, so our processes and strategies can be deployed via your existing tech stack, but we will always work with you to optimize and improve these where needed.
Our clients
How it works
Step 1: Clarity
Getting to know your business and sales strategy to identify opportunities.
(1-3 months into the partnership)
Every great brand has clarity. We will work with you to define your value propositions, markets, services and target customers that will drive your sales strategy. We will audit your customer touchpoints, CRM, and wider tech stack to ensure they are correctly set up to empower your sales teams and build a consistent brand.
The end goal is to deliver a strategic proposal on how our marketing function can integrate with your sales strategy to add value to your business.
Step 2: Consistency
Integrating the marketing function into your business and CRM.
(3+ months into the partnership)
It’s time to take your brand to market by unlocking the potential of your CRM. This is one of the biggest challenges businesses face because of two problems. A lack of accountability and a lack of process.
We solve for both by aligning the marketing strategy to sales outcomes and establishing clear processes that drive the tactical delivery of marketing. This turns random one-off campaigns into long-term lead delivery machines.
Step 3: Scale
Extracting long-term value from the marketing function, CRM and brand.
(6+ months into the partnership)
We’ve been through a lot together by now and learned a lot, so let’s double down on what is working and scale it. Standardizing processes, documenting best practices, upskilling internal stakeholders and introducing automation.
This is not the fluffy side of marketing.
It's process driven, scalable and repeatable marketing that drives sales outcomes.
What we love doing
Meet your new CMO
I'm Rob Quirk, founder of Birkby Bridge. I've been building Recruitment and Executive Search brands for over 15 years at some of the most recognized businesses in the space, including Spencer Ogden, Harnham, and Tempting Ventures. I'm lucky to have some of the most talented marketing professionals within my network who are delivering WOW moments to our clients every week.
I support Huddersfield Town FC, I try to catch NY Jets games when I can, and my golf handicap is a work in progress. I have a wonderful wife and two loud daughters who keep me very busy. I won't bore you by repeating my LinkedIn profile; instead, let's talk about your ambitions for your business and how we might be able to get you there faster.
How we scale Staffing & Recruitment firms
Birkby Bridge worked across Harba's brand to give them specific positioning in their U.S. Scientific niches. We helped them become a CRM-first company and deployed Account Based Marketing (ABM) to support their growth from start-up to over 25 in headcount.
How we scale Exec Search firms
Birkby Bridge worked alongside Partners and Researchers at Eastward to position their Executive Search brand as a leading voice in the Private Equity space.
IT'S NOT ROCKET SCIENCE. WE JUST TAKE A LOT OF PRIDE IN WHAT WE DO.
Listen, solve problems and follow through on commitments.
You have the sales strategy, and we have the marketing function.
So let's put them together.